![]() For example, ‘(developer OR designer) AND Java’ indicates that Java knowledge is a must-have both for developers and designers. This will come in handy, as most candidate searches are complex and combine different keywords. You can use brackets to group multiple search strings and set your priorities. Instead of NOT, you could also use the minus symbol followed by your unwanted term without leaving a space (e.g. The NOT operator excludes unwanted terms from your Google sourcing search. OR is particularly useful for synonyms, like ‘bank OR finance OR financial.’ People might use different words to say the same thing. The OR operator, on the other hand, allows us to expand our Boolean search results. This will produce results that include both keywords. For example, a Boolean search string for recruiting Android developers should include ‘developer AND android’. When you want to include two (or more) criteria in your Google search, the operator AND narrows down your search. The basic operators for Boolean search strings are: Boolean search allows users to combine keywords with operators such as AND, NOT and OR to produce more relevant results. There are an infinite number of search strings that you can use for Boolean Sourcing, my advice is to try some out and play with the commands, and you’ll be pleasantly surprised by the results you get.In this Part 2 of the 3-part series on Google sourcing, let us explore and understand how Boolean search functions.īoolean search on Google is your best companion when sourcing candidates. site: “online marketing manager” “San Francisco”, returns linkedin profiles from online marketing managers in San Francisco. Imagine how powerful this little command can become when you pair it with other commands. You can search specifically through linkedin profiles by entering site. ![]() site: – Using the “site:” command allows you to search specific websites. ![]() An example would be using a search string (“Online Marketing” OR “Digital Marketing”)(Salesforce OR Oracle OR NetSuite) would give you results of all online or digital marketing employees from the bracketed software companies. () – Brackets are instrumental in grouping your Boolean phrases and search strings.So by searching for “Digital Marketing *” you would get results for “Digital Marketing”, “Digital Marketing Manager”, “Digital Marketing Consultant”, “Digital Marketing Intern”, etc. * – the asterisk acts as a placeholder or wildcard for terms.Searching for marketing manager -product will return pages with marketing manager, but not exclude any containing product. – – Using the dash or minus key allows you to negate specific search terms.For example, searching “digital marketing manager” would only return results using that exact phrase. “” – Quotations prompt search engines to return results using the exact phrase that you placed within the quotes.If you search for online marketer AND seo specialist, then the search results would produce any page that includes both online marketer and seo specialist. AND – The simplest command, AND signifies that anything that follows must appear in results.For example, entering marketer OR salesman would produce results containing any of these terms but not necessarily all of them. OR – Using the OR command will prompt a search engine to return results containing at least one of your specificed keywords or phrases.Here’s a cheat sheet for commands to get you started with Boolean sourcing: Boolean search was popularized in SEO, and has grown even more popular as online marketing for HR and Recruiting has become more prevalent. By using Boolean sourcing you can pull resumes and profiles from all over the web with some simple search strings and commands. While the word “Boolean” may sound like something straight from a Sci-Fi movie, it’s actually a form of logic that can be used to grab specific information from search engines such as Google or Bing. Here are some basic steps to get started with Boolean search. Boolean Candidate Sourcing can be a powerful tool for small businesses to proactively search and find new hires. These approaches aren’t bad by any means, but as a small business or start-up looking to grow, you need to be more proactive and aggressive when it comes to finding your candidates to hire. When most businesses think of sourcing for their job candidates they think of using job boards or going through employee referrals.
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